Welcome to the Vinyard Institute of Plastic Surgery's Blog, where your journey of aesthetic exploration and education takes center stage. We deeply value empowering our patients through knowledge, providing insights, tips, and in-depth information to guide and enhance your aesthetic journey. Dive into our posts, where expertise meets understanding, and discover a space where your curiosity and dreams are nurtured and illuminated.

Looking in the mirror and seeing signs of facial aging is unavoidable. As we age, our skin loses its elasticity, leading to wrinkles, sagging skin, and a loss of definition in the chin, neck, and jawline. 

Makeover Master Dr. William J. Vinyard, MD, FACS, and his team of aesthetic experts understand that these age-related changes can lower your confidence and self-esteem. That’s why we offer facelift procedures that include a range of cosmetic procedures to provide a tailored face and neck rejuvenation makeover, helping our patients achieve a more youthful appearance!

There are a variety of facelift surgery combinations possible that attempt to solve concerns that arise from an aging face and issues that persist after previous surgeries. So, what’s included in a facelift at VIPS, and how can it help you achieve a more youthful and refreshed appearance?


What’s a Facelift?

A facelift, also known as a rhytidectomy, is a cosmetic surgical procedure that addresses signs of aging on the face and neck. As people age, their facial skin starts to lose collagen and elastin, and the face and neck muscles also begin to atrophy, exacerbating facial aging and the loss of jawline definition.

At VIPS, we use a comprehensive approach to face makeovers. Depending on the patient’s aesthetic needs, Dr. Vinyard will perform a cheek or a cheek and neck lift, which can also be combined with other procedures, such as a blepharoplasty, a brow lift, or a platysmaplasty. This means that we focus on the midface, or cheek area, to lift and tighten the skin and the neck area to strengthen the connective tissue and muscular layer to boost skin elasticity, giving you the best possible results!

Dr. Vinyard takes into account each patient’s unique facial structure and goals and realistic expectations during the consultation. If the patient’s needs are focused on the neck, Dr. Vinyard will almost certainly recommend both the cheek and neck lift procedure to provide the desired level of neck definition and lifting and assure a balanced aesthetic. Our approach allows patients to achieve a more youthful, radiant appearance and increase their confidence!


Dr. Vinyard May Include a Platysmaplasty Procedure With His Facelift!

At VIPS, we understand that addressing the skin and underlying structures of the face and neck is essential to achieve a more youthful glow. That’s why Dr. Vinyard may include a platysmaplasty procedure with his facelifts!

The platysma muscle is a broad sheet of muscle that extends from the collarbone up to the lower jawbone and is located in the neck. In an aging neck, the platysma muscle can become weaker, thinner, and more separated, resulting in a loss of definition and firmness in the neck area. 

This can cause the appearance of neck bands or cords, resulting from the separation of the two sides of the muscle. It can also lead to the appearance of a double chin or jowls due to the sagging of the muscle and skin in the neck area. 

By tightening and repositioning the platysma muscle through a platysmaplasty procedure, Dr. Vinyard restores the neck and jawline definition, resulting in a more youthful appearance! This procedure can be especially beneficial for those with excess fat or skin in the neck area. 

The platysmaplasty procedure is performed under general anesthesia and the incision sites are typically hidden under the chin or behind the ear. 


Level Up Your Facelift Results With a Blepharoplasty!

While a facelift helps address the signs of aging on the lower face and neck, more is needed to provide the desired results for the upper face. That’s where a blepharoplasty, or eyelid surgery, comes in!

Dr. Vinyard often recommends combining blepharoplasty with a facelift for complete facial rejuvenation. During a blepharoplasty, Dr. Vinyard removes excess skin and fat from the upper and/or lower eyelids, improving the appearance of sagging or puffy eyes. 

Combining a blepharoplasty with a facelift can provide a more harmonious and balanced aesthetic to the facial makeover. Dr. Vinyard typically performs blepharoplasties using an innovative scalpel instead of a CO2 laser, as the scalpel helps to coagulate small bleeds, reducing the risk of bruising and swelling.



Start Your Facelift Journey at VIPS!

As you consider your facial rejuvenation goals, Dr. Vinyard and his team of experts wield many options for improving your facial aesthetic. A facelift can be an incredible addition to your treatment plan, and Dr. Vinyard and his team of experts are ready to support you in achieving your aesthetic goals. Contact us to schedule a personal consultation, or call (772) 362-3357 to discover the next steps in your facelift journey! Our office at 291 NW Peacock Blvd, Suite 103, Port St. Lucie, FL 34986, proudly serves the South Florida area! We also invite you to check out our blog page, Facebook, and Instagram to learn more about the treatment options available at our office!



    1. https://www.mayoclinic.org/tests-procedures/blepharoplasty/about/pac-20385174 
    2. https://www.mayoclinic.org/tests-procedures/face-lift/about/pac-20394059 
    3. https://my.clevelandclinic.org/health/body/22482-elastin#:~:text=Collagen’s%20main%20role%20is%20to,1%2C000%20times%20stretchier%20than%20collagen
    4. https://my.clevelandclinic.org/health/treatments/23364-neck-lift-platysmaplasty 
    5. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8438644/#:~:text=Facial%20aging%20is%20a%20composite,on%20deeper%20layers%20also%20exists
    6. https://resources.plasticsurgeryvips.com/understanding-the-language-of-the-facelift/

Back to Blog
Beach at sunset with the water flowing out
Contact us media
Accessibility: If you are vision-impaired or have some other impairment covered by the Americans with Disabilities Act or a similar law, and you wish to discuss potential accommodations related to using this website, please contact our Accessibility Manager at (772) 205-6329.
View Special Offers
Consultation Request